Captain America
In Captain America #25 Steve Rogers was killed. This information leaked the the mainstream media before the issue even hit the stands. I read about it on the internet at work. I was sad about this. I felt like a world with out Captain America was just a little worse than one with him. I know he's just a fictional character, that's why I say just a little. I sat down to read my copy of Captain America #25 with a heavy heart. I knew what would happen, though, so the issue lacked punch. It was more an exercise than an experience. I know why Marvel 'leaked' this news to the media. Cap 25 sold like crazy, because people knew. Over the years many people have tried to elevate comics as an art form, but just like TV or movies, in the end it always comes down to the bottom dollar. How can they (the publishers) wring the most money out of every issue.
This brings us to the Captain America: Reborn miniseries. At first the series was cloaked in mystery. It was solicited under the title Reborn. The creative team was announced with Ed Brubaker, current Captain America writer handling the scripts, but the rest of the solicitation was 'Classified', including the cover art. Then Marvel announced with great fanfare the actual title, Captain America: Reborn, and that it would feature the return of Steve Rogers to the Marvel Universe. Many fans had already guessed this even before the house ads appeared featuring a white star on a black field.
A six issue miniseries explicitly advertised as the return of Captain America is, in my mind, the worst possible way to bring the character back. The Captain America series has continued to run despite the lack of Steve Rogers. Initially it focused on his supporting cast and how they dealt with Steve's death, then later Cap's former sidekick Bucky assumed the guise of Captain America. Ideally Steve Rogers would return unannounced on the last page of an issue of the regular Captain America series. Fans like my self, if caught by surprise by such a development would more than likely be beside themselves with excitement. However, this doesn't give Marvel the opportunity to market the book to those who don't regularly read the Captain America series. The 6 issue miniseries lends itself ideally to this type of marketing. Regular comic book buyers can collect the series in single issue form without having to commit themselves to an ongoing series, while casual fans can wait for the inevitable trade paperback collection of the miniseries, or even spring for the handsome hardcover collection. The major flaw in this format is the pacing. Even the best comic book writer, and I consider Ed Brubaker to be one of the best in the business, can only do so much with a resurrection story. Six issues gives the reader plenty of time to dwell on the improbability and convenience of it all. It's much like removing a band aid. If it was all gotten over with in a page or two and the story moved on the damage would be far less significant than if the story was slowly peeled back to reveal each and every detail.
In the end, though, despite the arguments I just laid out, Captain America: Reborn is on my pull list. Thus it becomes a win-win for Marvel. Casual fans can collect the story in one of three formats and long-term Cap fans will collect the book, wart and all, because how can we possibly miss this?
This brings us to the Captain America: Reborn miniseries. At first the series was cloaked in mystery. It was solicited under the title Reborn. The creative team was announced with Ed Brubaker, current Captain America writer handling the scripts, but the rest of the solicitation was 'Classified', including the cover art. Then Marvel announced with great fanfare the actual title, Captain America: Reborn, and that it would feature the return of Steve Rogers to the Marvel Universe. Many fans had already guessed this even before the house ads appeared featuring a white star on a black field.
A six issue miniseries explicitly advertised as the return of Captain America is, in my mind, the worst possible way to bring the character back. The Captain America series has continued to run despite the lack of Steve Rogers. Initially it focused on his supporting cast and how they dealt with Steve's death, then later Cap's former sidekick Bucky assumed the guise of Captain America. Ideally Steve Rogers would return unannounced on the last page of an issue of the regular Captain America series. Fans like my self, if caught by surprise by such a development would more than likely be beside themselves with excitement. However, this doesn't give Marvel the opportunity to market the book to those who don't regularly read the Captain America series. The 6 issue miniseries lends itself ideally to this type of marketing. Regular comic book buyers can collect the series in single issue form without having to commit themselves to an ongoing series, while casual fans can wait for the inevitable trade paperback collection of the miniseries, or even spring for the handsome hardcover collection. The major flaw in this format is the pacing. Even the best comic book writer, and I consider Ed Brubaker to be one of the best in the business, can only do so much with a resurrection story. Six issues gives the reader plenty of time to dwell on the improbability and convenience of it all. It's much like removing a band aid. If it was all gotten over with in a page or two and the story moved on the damage would be far less significant than if the story was slowly peeled back to reveal each and every detail.
In the end, though, despite the arguments I just laid out, Captain America: Reborn is on my pull list. Thus it becomes a win-win for Marvel. Casual fans can collect the story in one of three formats and long-term Cap fans will collect the book, wart and all, because how can we possibly miss this?
